《商务英语口语核心训练》

《商务英语口语核心训练》

主讲：肖延栋

【课程背景】

根据外销和技术团队的业务需求，本课程选取了与其相关的业务场景，设计教学内容，提供英语口语交流解决方案，并主要通过案例分析、模板展示和场景演练等方式，引领学员掌握常用句式和词汇，提高英语口语交际能力，以适应国际化发展的需要。

【课程时间】

3天（6小时/天）

【教学建议】

课程形式：线下授课

每次集中授课6小时，分3次完成

每次集中授课间隔1周

每次集中授课之后布置作业，供学员复习和练习

【课程目标】

见每单元开头第一部分

【课程大纲】

Travel and transport 旅行与交通

Learning objectives: learn how to 学习目标：学会怎样

Prepare for business trips 准备商务旅行

Make flight reservation预定航班

Cancel /change a flight 取消/改变航班

Check in at the airport 机场办理登机

Preparing for business trips 准备商务旅行

Asking for information about air travel 询问航空旅行信息

Giving information about air travel 提供航空旅行信息

Making flight reservation 预定航班

Enquiring about flights 咨询航班

Booking flight tickets 预定机票

Cancelling/changing flight 取消/改变航班

Cancelling fight reservation 取消预定航班

Changing flight reservation 改变预定航班

Airport check-in and customs declaration 机场登机和海关申报

Check-in formalities 登机手续

Airport security check 机场安检

Going through customs 通过海关

案例分析 模板展示 场景演练

Travel and accommodation 旅行和住宿

Learning objectives: learn how to 学习目标：学会怎样

Make hotel reservations 预定酒店

Check in 入住酒店

Call for hotel services 询问酒店服务

Check out 退房

Booking accommodation 预定住宿

Making hotel reservations 酒店预定

Stating requirements 陈述要求

Asking about prices 询问价格

Hotel check-in 酒店入住

Checking-in 入住

Hotel services 酒店服务

Enquiring about hotel services 咨询酒店服务

Hotel check-out 酒店退房

Checking-out 退房

案例分析 模板展示 场景演练

Meetings 会议

Learning objectives: learn how to 学习目标：学会怎样

Prepare for meetings 准备会议

Chair a meeting 主持会议

Ask for opinions or suggestions 询问意见或建议

Agree/disagree with opinions 同意/不同意意见

Take meeting minutes 做会议记录

Prepare for a meeting 准备会议

Preparing for a meeting 准备会议

Chairing a meeting 主持会议

Opening the meeting 开始会议

Introducing the theme of the meeting 介绍会议主题

Expressing ideas 表达想法

Inviting opinions 询问意见

Closing a meeting 结束会议

Agreeing or disagreeing 同意或不同意

Agreeing or partly agreeing 同意或部分同意

Disagreeing 不同意

案例分析 模板展示 场景演练

Marketing 营销

Learning objectives: learn how to 学习目标：学会怎样

Define the product 定义产品

Promote and distribute products 推广和分销产品

Launch an advertising campaign 发起广告活动

Promoting and marketing strategies 推广和营销策略

Developing new markets 开发新市场

Introducing market potential 介绍市场潜力

Advertising campaign 广告活动

Launching advertising campaign 发起广告活动

Conducting market research 进行市场调查

Interviewer 调查者

Respondent 调查对象

案例分析 模板展示 场景演练

Trade fairs 贸易展览会

Learning objectives: learn how to 学习目标：学会怎样

Sign up for an exhibition 报名参展

Prepare the stand 准备展位

Attract visitors and develop talks 吸引访客，展开商谈

Booth application and reservation 展位申请和预定

Booth reservation 展位预定

Booth introduction 展位介绍

Reservation confirmation预定确认

Booth preparation 展位准备

Booth decoration and preparation 展位装修和准备

Strategies for attracting visitors 吸引访客策略

Making booth stand out 突出展位

Developing talks at trade fairs 展会商务会谈

Starting a conversation 开始交谈

General questions and trade affairs 一般问题和贸易事务

Express an interest in further business relationship 表达对进一步业务关系的

兴趣

Asking for ways of contract 询问合同的方式

案例分析 模板展示 场景演练

Corporate hospitality 商务接待

Learning objectives: learn how to 学习目标：学会怎样

Prepare gifts for business clients 为商业客户准备礼物

Arrange a fact-finding tour 安排实地考察旅行

Meet guests at the airport 机场迎接客户

Entertain business clients 招待商业客户

Arranging fact-finding tour 安排实地考察

Extending welcome 表示欢迎

Making introduction 做出介绍

Talking about impressions 谈论印象

Getting feedback from customers 获取顾客反馈

Asking for opinions and advice 询问看法和意见

Meeting guests at the airport 机场迎接客户

Meeting guests at the airport 机场迎接客户

Talking about the experience on the plane 谈论飞行经历

Arranging transportation 安排交通

Entertaining the clients 招待客户

Proposing a toast 敬酒

案例分析 模板展示 场景演练

E-commerce 电子商务

Learning objectives: learn how to 学习目标：学会怎样

Start online business 开启线上业务

Look for foreign dealers through the Internet 通过互联网寻找国外经销商

Expand market online 线上拓展市场

Start online business 开启线上业务

Talking about tips for starting online business 谈论开启网上业务的技巧

Reaching foreign dealers online 在线联系国外经销商

Designing of company website 公司网站设计

Advantages of E-commerce 电子商务的优势

Conducting business online 网上开展业务

Online promotion 网络推广

案例分析 模板展示 场景演练

Enquiry and offer 询价及报价

Learning objectives: learn how to 学习目标：学会怎样

Establish business relationship 建立商务关系

Make enquiries 询价

Make offers 报价

Establishing business relations 建立商务关系

Source of information 信息渠道

Business scope 业务范围

Desire for cooperation 合作愿望

Making enquiry 询价

Making general enquiry 一般询价

Making specific enquiry 具体询价

Making non-firming offer 虚盘报价

Specific requirement 具体要求

Non-firm offer 虚盘

Making a firm offer 实盘报价

Firm offer 实盘

案例分析 模板展示 场景演练

Counter-offer and order 还盘和订单

Learning objectives: learn how to 学习目标：学会怎样

Bargain price 还价

Make counter-offer 还盘

Make acceptance 接受价格

Place an order 下订单

Making a counter-offer 还盘

Complaining about the high price 抱怨价高

Insisting on the price 坚持价格

Asking for price reduction 询问降价

Exerting pressure 施加压力

Making concessions 做出让步

Making acceptance 接受价格

Making acceptance conditionally 有条件接受

Making acceptance 接受价格

Placing order 下订单

Placing a trial order 试订

Placing an order 下订单

案例分析 模板展示 场景演练

Shipment 运输

Learning objectives: learn how to 学习目标：学会怎样

Effect shipment 实施发货

Negotiate time of shipment 谈判装运时间

Request for advancement of shipment 要求提前装运

Require transshipment 要求转运

Negotiating time of shipment 谈判装运时间

Basic points about shipment 装运的基本问题

Asking for the time of shipment 要求装运的时间

Talking about the time of shipment 谈论装运的时间

Advancing time of shipment 提前装运

Requiring advanced shipment 要求提前装运

Requiring transship 要求转运

Talking about transshipment 谈论转运

案例分析 模板展示 场景演练

Packing 包装

Learning objectives: learn how to 学习目标：学会怎样

Talk about requirement of inner packing 谈论内包装的要求

Talk about requirement of outer packing 谈论外包装的要求

Talk about shipping marks 谈论装运标志

Talking about inner packing 谈论内包装

Materials for inner packing 内包装材料

Ways of inner packing 内包装方式

Talking about outer packing 谈论外包装

Materials for outer packing 外包装材料

Stating requirements about outer packing 陈述外包装要求

Discussing shipping marks 讨论运输标志

Discussing the shipping marks 讨论运输标志

案例分析 模板展示 场景演练

Terms of payment 付款条件

Learning objectives: learn how to 学习目标：学会怎样

Recommend the use of an L/C 推荐使用信用证

Negotiate the time of opening an L/C 谈判信用证开立的时间

Talk about different modes of payment 谈论不同的付款方式

Recommending the use of L/C 推荐使用信用证

Asking for terms of payment 要求付款条件

Insisting on payment by L/C 坚持信用证付款

Negotiating the time of opening L/C 谈判信用证付款时间

Urging the buyer to open the L/C 催促买方开立信用证

Making payment by other modes 其他方式支付

Making payments by other modes 其他方式支付

案例分析 模板展示 场景演练

Insurance 保险

Learning objectives: learn how to 学习目标：学会怎样

Talk about basic risks 谈论基本风险

Talk about additional risks 谈论附加风险

Negotiate insurance premium 协商保险费用

Talking about basic risks 谈论基本风险

Basic points about insurance 保险的基本要点

Asking for terms of insurance 要求保险的条件

Talking about terms of insurance 谈论保险的条件

Talking about additional risks 谈论附加风险

Additional risks 附加风险

Insuring goods against additional risks 为货物投保附加险

Negotiating premium 协商保费

Asking for premium rate 询问保险费率

Indicating premium rate 注明保险费率

案例分析 模板展示 场景演练

Conclusion of business 成交

Learning objectives: learn how to 学习目标：学会怎样

Reconfirm the details of the contract 再次确定合同细节

Make amendment to the contract修改合同

Confirm the conclusion of business 确认交易达成

Reconfirming the details of the contract 再次确认合同细节

Key points of contract 合同要点

Reconfirming the details of the contract重新确认合同细节

Making amendment to the contract 合同修改

Making amendment to the contract 合同修改

Confirming the conclusion of business 确认交易达成

Confirming and signing the contract 确认并签署合同

Setting expiration date for the contract 确立合同有效期

Expressing wishes for more cooperation 表达再次合作愿望

案例分析 模板展示 场景演练

Arbitration 仲裁

Learning objectives: learn how to 学习目标：学会怎样

Settle disputes through arbitration

Enquire about arbitration

Introduce usual practice of arbitration

Expressions concerning arbitration commonly used by the seller 卖方常用表

达

Expressions concerning arbitration commonly used by the buyer 买方常用

表达

案例分析 模板展示 场景演练

Claims 索赔

Learning objectives: learn how to 学习目标：学会怎样

Make complaints 投诉

Present proofs 提供证据

Lodge a claim 提出索赔

Claims for inferior quality 因质量差索赔

Claims for short/late delivery 因短缺或延迟发货索赔

Claim for improper packing 因包装不当索赔

案例分析 模板展示 场景演练

Settlements 解决问题

Learning objectives: learn how to 学习目标：学会怎样

Entertain a claim 受理索赔

Settle a claim 解决索赔

Refuse a claim 拒绝索赔

Receiving claims 受理索赔

Refusing to accept claims 拒绝接受索赔

案例分析 模板展示 场景演练

Interpretation 翻译

Learning objectives: learn how to 学习目标：学会怎样

Write a text of introduction 撰写介绍文本

Transformation between written and spoken English 书面与口语转化

Introduction to company公司介绍

Introduction to products产品介绍

Introduction to after-sale services 售后服务介绍

Customer demand and product R&D 客户需求和产品研发