Business Management Workshop

讲师:凌敬忠 发布日期:12-01 浏览量:487
Business Management Workshop

Summary

Under the competitive modern business environment, the business leaders should not see their jobs from their department’s perspective, but the business perspective. That means each leader should not see themselves as supervisor, but the businessman. To help the leaders to see the competitions from the business perspective, hence this workshop is to put the participants in the GM’s level, how to analyze the current situation, and develop the business management plan accordingly.

The process of this training is conducted as workshop, the process flow as:

The facilitator do the lecture of the theory

Participants’ will use the retailing case as the workshop case

The facilitator will facilitate the participant to give and receive the comments from others

For the capability of the development of business management plan, the contents are including:

Business Model: There are 9 modules in the business model. It is a great tool for the business analysis.

Situation Analysis: To take the consideration of the the external and internal factors into the SWOT analysis, to determine the opportunities and problems.

Vision and Goals: to identify the difference between vision and goal. To set the vision to create the consensus within the team, and set SMART goals.

Strategies and Tactical: Adapt the Strategy Map tool to understand the whole view how the business is working.

Communication and Evaluation: Develop the strategy story for the communication. Identify how the evaluation had been done.

The best of the workshop is use the participants’ own case into the workshop. The participants work on the materials they deal by daily base. That is the best way to boost the performance of the workshop.Business Management Workshop

Module

Descriptions

Time

Activity

Introduction

Opening by host

Ice-breaking

Ground rules

Introduction of Workshop

Discussion: the challenges of the business

30 min

Lecture

Facilitation activity

Group discussion

Module 1

Business Module

9 modules of the business module

Activity:

Select the case for the workshop among the participants

Develop the 9 modules of the business model

180 min

Lecture

Facilitation activity

Group discussion

Module 2

Situation Analysis

The channels of the information collection

External factors: Economy, Society, Technology, Regulation

Competition analysis

SWOT analysis

Critical Success Factors

Opportunities and Problems

Activity:

SWOT analysis

Identify the opportunities and problems

180 min

Lecture

Facilitation activity

Group discussion

Cross group discussion

Module 3

Vision and Goals

What is the vision and mission

SMART goals

Activity: Develop the vision, mission and goals

90 min

Lecture

Facilitation activity

Group discussion

Cross group discussion

Module 4

Strategies and Tactical

The Strategy Map

Financial perspective

Customer perspective

Process perspective

Capability perspective

Identify the strategies

Develop the tactical (action plan)

Activity: Develop the strategy map

150 min

Lecture

Facilitation activity

Group discussion

Cross group discussion

Module 5

Communication and Evaluation

Develop the story for communication

How to calculate the expense and investment

How to calculate the ROI

Activity: To draft the story, and communicate it.

150 min

Lecture

Facilitation activity

Group discussion

Cross group discussion

Break: 15 minutes each, each session for the morning and afternoon

Lunch: 1 hour

Total workshop time

2 days



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